Most brands spend everything getting the first order and nothing getting the second. Morade builds the part that gets the second — Klaviyo flows, campaigns, and the list they run on. For ecommerce brands already on an ESP and not getting much out of it.
Work has includedEstée Lauder Companies · Klarna · Volkswagen · The Times · Costa Coffee · Too Good To Go · GetYourGuide
One builds the programme. The other runs it. Most brands start with the first and move to the second. Scope is set on the call, once we know what you sell and what's already in place.
01 — One month, one-off
For brands with no lifecycle programme yet.
We take over your Klaviyo for a month and hand it back working. Not a strategy deck telling you what to do — the core flows built and live, campaigns going out, a list that's actually growing.
Everything stays in your account, and you keep the calendar and the roadmap whether or not we carry on.
One month · no lock-in
02 — Ongoing
For brands already sending, without much to show for it.
We own the channel. A calendar you can see a month ahead, flows that get better every month, and a plain read on what the channel actually earned.
You stop thinking about email. It's the part of the business that keeps working while you deal with everything else.
3 months minimum, then 30 days' notice
No discovery phase, no six-week strategy document. Emails are sending by week two.
01
Twenty minutes. What you sell, who buys it, what's sending now. You'll leave knowing what we'd build first and what it would cost — and if lifecycle isn't the right spend for you yet, we'll say so.
02
Account access, brand assets, and a short questionnaire that tells us how you actually sell. We set the account up properly — forms, segments, tracking — and you approve a month of campaigns in one sitting. Then you're mostly done.
03
Flows go live one at a time. Campaigns go out two to three times a week. Nothing sends without you seeing it first.
04
Everything stays in your account, built to be handed over — a roadmap for the next quarter and a straight report on what the month earned. Carry on with us, or run it yourself.
Morade is Ana's studio. Her CRM work has included:
Programmes at that scale teach you what works. Brands with their first two thousand subscribers teach you what's worth doing first. Morade exists because almost nobody does both.
Tell us what you sell and how you're sending now. You'll leave the call knowing what we'd build first, in what order, and what it costs.